Understanding the Annual Fund
Gifts That Add Up
It's not easy to explain the nuances of
an annual fund that stretches across the entire University and
Johns Hopkins Medicine. But Constance Caplan, A&S 1978
(MA), is up to the task. The Annual Fund chair for The Johns Hopkins Campaign: Knowledge
for the World, Caplan is chairwoman of The Time Group, a Baltimore
property management firm, and a University and Johns Hopkins Medicine
trustee.
With annual funds being applied a
bit differently at each school or division at Johns Hopkins, is
it possible to explain the Annual Fund in an all-inclusive way?
The Annual Fund represents the base of
Johns Hopkins support from alumni, friends, faculty, grateful
patients, and others associated with Johns Hopkins. Giving Annual
Fund money is a simple process, really. There is no need for complicated
paperwork, and gifts can be of any size. These gifts are available
to be used right away, either as the donor specifies, or in an
unrestricted way, at the discretion of deans and the university
administration.
Why are unrestricted gifts important?
Unrestricted money can frequently be used
in the most productive way possible because it comes with no strings
attached. It's a matter of being able to place trust in the deans
and those who really know the schools best.
I am so impressed by the quality of the leadershipdeans,
faculty, and administrationand the overall dedication of
people who work at Hopkins. Johns Hopkins is recognized worldwide
for excellence, and I have confidence in the quality of the people
who are leading the institution, so I trust them to spend wisely.
However, if a person wants to designate
Annual Fund money for something specific, he or she can do that.
How is most Annual Fund money spent?
Historically, most Annual Fund money is
used to provide students with financial aid. That's true across
the institution. Hopkins' scholarship endowment is less than that
of peer institutions, so Annual Fund money is absolutely vital
if we are to continue to compete for the best students year after
year. With some funds, like the Hopkins Fundthe undergraduate
annual fund for Arts & Sciences and Engineeringthere
are additional priorities. Money from the Hopkins Fund is designated
to support scholarships, teaching, and the Milton S. Eisenhower
Library.
How might you respond to donors who
have the impression that smaller gifts don't make a difference
in a place like Johns Hopkins?
No matter how small a gift is, it's important.
It represents a decision. Smaller gifts are often catalysts for
larger gifts, and the Annual Fund is the perfect place to put
gifts of all sizes to work by pooling them during the fiscal year.
It's a fact that great accomplishments often result not from a
single act, but from the accumulation of many smaller acts. The
same is true with gifts. It's the accumulation of smaller gifts
that gives them a significance they would not have individually.
Also, people need to keep in mind that
many large gifts are targeted for large capital projects or are
designated for very specific purposes. Annual Fund money provides
much more flexibility to respond to needs as they arise.
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